Girl Geek Dinners – User Experience: The Why and the How

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Girl Geek Dinners is back!  This time we have put a panel together with some talented South Florida women, so come on out and have some pizza and drinks!

USER EXPERIENCE:  THE WHY AND THE HOW

User experience is a commonly used buzzword in the technology world, and many companies put significant resources behind creating a “great user experience”, but what does it mean?  Why is it important?  And how do you create a compelling user experience?  What are some best practices and things to look for when evaluating a product’s experience before launching it to your user base?  Our esteemed panelists will combine their multiple viewpoints to answer the above questions and much much more.

OUR PANELISTS

Kristen McLean:  Founder & CEO, Bookigee, Inc.

Jacqueline Stetson-Pastore:  Director of User Experience, Zumba Fitness

Claudia Townsend:  Assistant Professor, Marketing @ UM