SFIMA – Leveraging Bitcoin to Increase Marketing Opportunities

Are you a Bitcoin amateur or skeptic? SFIMA’s August panel offers a crash course on how this cryptocurrency can boost your business’ bottom line.

Bitcoin is an emerging electronic payment platform that allows businesses to accept payments worldwide for almost zero transaction fees. As compared to traditional electronic payments methods, Bitcoin is faster, easier, and safer for customers to use. Companies like Overstock.com receive significant revenues from their Bitcoin sales. The list of merchants accepting Bitcoin is growing every day, in almost every industry.

The marketing strategy concerning Bitcoin must first begin with a fundamental understanding of the technology. Join SFIMA’s panel of expert enthusiasts (left to right) moderated by Ilan Berkner, featuring South Florida bitcoin leaders, Gianni D’Alerta, David Mondrus, Blake Trueblood, and Chris DeRose (not pictured) to get in the know.

Key takeaways:

• Bitcoin marketing advantages
• Legal and tax implications
• Merchant services
• Fee structures
• Real world examples
• Challenges in accepting Bitcoin
• The future of Bitcoin