SFIMA – Anatomy of a Viral Hit: Three Studies Reveal ‘How To’ create a Successful Content Strategy

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Every marketer seeks to launch a viral campaign, but what are the proven elements of success? On November 13, learn how to execute a viral marketing campaign from start to finish as SFIMA presents three exclusive industry research studies and a case study with eBay.

Ryan McGonagill, Operations Manager at Fractl, presents three exclusive research findings and eBay’s recent Head of Global SEO, Jordan Koene talks implementation strategy related to each key takeaway.

Key Viral Content Studies

1. The Emotions that Make Marketing Campaigns Go Viral
   Understand viral emotions and variations in emotional responses between ages and genders, and how eBay incorporated this into its marketing strategy.
2. Study of 2.6 Billion Shares Reveals the SMM Landscape
   Learn how eBay used the findings of this study to pair their campaigns with the publisher who would secure the largest social engagement for each.
3. 500+ Publishers Weigh In on Content Marketing
   Find out how eBay used these tips to get their campaigns placed with leading digital publishers like Lifehacker and Daily Mail.

	Ryan McGonagill is the Operations Manager at Fractl, a creative digital agency that specializes in high-quality content creation and placement. In addition to working closely with eBay to execute large-scale content initiatives, Ryan also oversees the day-to-day operations of Fractl to ensuring top quality services.
	Aside from his passion for sports, food, traveling, family and tweeting, Jordan Koene focuses his attention on web commerce, wearables, innovation, and SEO. As Head of Global SEO for eBay, Koene executed the largest annual content investment in eBay history. Koene recently joined Searchmetrics as their Evangelist, and currently helps enterprise businesses understand how to maximize the value of search marketing with Searchmetrics’ technology.