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SFIMA – Optimizing User Experience for Conversion

by | Sep 1, 2014

Calendar
When:
September 11, 2014 @ 6:30 PM – September 11, 2014 @ 8:30 PM America/New York Timezone
2014-09-11T18:30:00-04:00
2014-09-11T20:30:00-04:00
Where:
IGFA Fishing Hall of Fame and Museum
300 Gulf Stream Way
Dania Beach, FL 33004
USA
Geek Networking Supported by SherlockTalent
Broward Area Fort Lauderdale Area
SFIMA - Optimizing User Experience for Conversion @ IGFA Fishing Hall of Fame and Museum | Dania Beach | Florida | United States

Click here to register

As marketers we spend hours devising strategies and expending budgets to drive eyeballs to our websites in hopes that visits will convert to revenue . What happens when the visitors pour in but the revenue doesn’t budge?

ROI lies in improving your conversion rate through an optimized user experience (UX) , but with seemingly endless variables influencing your site’s UX how do you identify what to change?

SFIMA assembled a panel of South Florida’s leading experts in UX and Conversion Rate Optimization (CRO) and they’re going to guide you through addressing this conundrum.

Key Conversion Takeaways:

  • The Dos and Don’ts of site design; get it closer to right the first time
  • How to gather user feedback (without a cheesy “Leave Feedback” button)
  • When to rely on technology and when to use your brain to find the answer
  • Lessons learned from brands like Ferrari, Coca-Cola, Dell, ESPN and PayPal