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SFIMA – Using Data, Personalization and Metrics to Develop Lifetime Customers

by | Mar 2, 2015

Calendar
When:
March 12, 2015 @ 6:30 PM – March 12, 2015 @ 8:30 PM America/New York Timezone
2015-03-12T18:30:00-04:00
2015-03-12T20:30:00-04:00
Where:
IGFA Fishing Hall of Fame and Museum
300 Gulf Stream Way
Dania Beach, FL 33004
USA
Geek Networking Supported by SherlockTalent
Broward Area Fort Lauderdale Area
SFIMA - Using Data, Personalization and Metrics to Develop Lifetime Customers @ IGFA Fishing Hall of Fame and Museum | Dania Beach | Florida | United States

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Fun Fact:  Nurturing relationships with existing customers often costs less and yields higher ROI than acquiring new customers.

Successful marketers must be innovative in their use of data, personalization and metrics to win loyal customers. If you’re like many marketing professionals, unsure of the best strategy and which move to make first, this session is for you.

Learn from Lars Birkholm Petersen, co-author of Connect: How to Use Data and Experience Marketing to Create Lifetime Customers. Petersen will discuss the new paradigm – Experience Marketing – and offer tips on how to connect with customers across their different touch points, using technology and data to personalize the experience so it becomes human, relevant and engaging.