SFTA – Social Technology

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How the Convergence of Marketing and Technology Blazes Pathways to Business Growth

Dynamic companies recognize that it’s not just about having a social presence or a huge number of followers. The main value to businesses resides in how insights obtained through social technologies are integrated into core business processes and are executed at scale.

Today’s customers proactively search for information before speaking with a sales executive, which provides unique opportunities for customized and targeted messaging and to interact with customers and prospects in new ways. At the same time, marketers are challenged to quickly identify where in the sales funnel the customer is and respond to them appropriately. As we look to gain insight into our customers, we also need to effectively collaborate as a team to find ways to respond quickly to them.

How Can Harnessing these New Communication Dynamics Drive Your Business growth?

Interacting with customers via the same channels that they use to source and filter information yields higher engagement ad conversions. As such, if we communicate to customers in social media, then we should integrate social communication internally so that the entire organization is empowered to best serve customers in the medium of their choice.

Expert panelists will explore answers to the following:

• How can you vertically and horizontally align your business to new customer communication channels?
• What business intelligence can you learn from deploying social media listening and monitoring tools?
• How are marketing innovations reshaping traditional marketing campaigns?
• How can new CRM technologies support your client retention and penetration?
•  How can you improve collaboration between sales, marketing and production?