WITI South Florida – Starting Your Own Tech Blog: WordPress 101 with E2Marketing’s Steve Earle

In this presentation, Steve Earle of E2Marketing will show you how to use WordPress to build a powerful technology blog. A blog is a great way to gain mind share with your contacts, build your personal brand, and reach a wider audience. Steve will use a live customer blog to illustrate many of the features below – http://capitalroadllc.com/blog

We’ll cover:

• How to choose between WordPress.com and WordPress.org
• What is a blog? Curating your content, building a body of work
• Tools to add a post to your blog
• Adding SEO functionality
• Adding Social Media Sharing tools
• Creating a discussion with reader comments
• Post notification by RSS, MailChip, Constant Contact
• Collecting new subscribers
• How to read the statistics, JetPack or Google Analytics

Featured Speakers

Steve Earle: Steve has worked in the technology, sales and marketing industry for more than 25 years. In that time he has done everything including application development – distributed system deployment based on thin-client architecture – business development and lead generation – video production for on-line delivery – Out of Home (OoH) digital signage marketing strategies – e-commerce management, web 2.0 strategies and analytics, social media marketing, e-mail marketing and management (more than 8 million subscribers reached) – product management, branding and promotion.