It’s the goal of most diligent businesses – to create lifetime customers. But it’s a goal that may not be so easy to achieve – It’s necessary to be innovative with data, personalization and metrics. If you’re like many marketing professionals, unsure of the best strategy and which move to make first, then Thursday’s SFIMA event is for you.
Learn from Lars Birkholm Petersen, co-author of Connect: How to Use Data and Experience Marketing to Create Lifetime Customers. Petersen will discuss the new paradigm – Experience Marketing – and offer tips on how to connect with customers across their different touch points, using technology and data to personalize the experience so it becomes human, relevant and engaging.
