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Fun Fact:  Nurturing relationships with existing customers often costs less and yields higher ROI than acquiring new customers.

Successful marketers must be innovative in their use of data, personalization and metrics to win loyal customers. If you’re like many marketing professionals, unsure of the best strategy and which move to make first, this session is for you.

Learn from Lars Birkholm Petersen, co-author of Connect: How to Use Data and Experience Marketing to Create Lifetime Customers. Petersen will discuss the new paradigm – Experience Marketing – and offer tips on how to connect with customers across their different touch points, using technology and data to personalize the experience so it becomes human, relevant and engaging.

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