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In the Era of the Individual, marketing has shifted from highly fragmented one-size-fits-all mass communication to highly relevant 1to1 interaction where offers, information and invitations must be personalized to the needs, interests and location of the individual consumer. And Email has become “The Money Ball” of 1to1 Marketing.

With a case study co-presented by Cecilia Sanguinetti, Associate Vice president of Royal Caribbean International, sharing how Royal Caribbean uses email to manage and deliver a great customer experience from pre-cruise to post-cruise.

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