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The role of the Interactive Business is to ensure that all the interactive work product of our Full Service Agency Client is “on strategy” to help clients business or marketing plans meet their goals and objectives.
This role acts as a filter for the many hundreds of tactics that come out of a brainstorm to ensure the ideas that support the goals and objectives are the ones that get explored, and the ideas that do not are filtered out without a lot of time spent on them.
The IBA, from the client’s perspective is brought into projects as the expert in that area that will ensure their projects are a success. They help with the communication of more complex topics, explaining technology and translating into business and functional requirements for the interactive team.
1) Manage Stakeholder interviews
2) Manage SWOT analysis
3) Manage Information Architecure
4) Manage Feature/Function Matrix, Familiarity with UX design, wireframes, prototyping and business design documentation a plus.
5) Be part of User Acceptance review
6) Final work walk through
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